The provision of help, support, and individualized service to clients before to, during, and following their engagement with a business is referred to as customer care. It includes a range of tasks like answering questions, resolving problems, giving advice, and making suggestions for goods or services in an effort to increase client happiness and loyalty.

In order to ensure a great experience at every touchpoint, effective customer care entails attentive listening, empathy, and responsiveness to customers’ needs and concerns. It is essential for creating long-lasting bonds with clients, encouraging trust and loyalty, and eventually propelling business expansion through recommendations, favorable word-of-mouth, and repeat business. 

In order to gain a competitive advantage, customer care goes beyond simple transactional encounters and includes developing deep relationships with clients, learning about their preferences, and continuously providing value that meets their needs.